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  • [Ugly Indian]
ITC's e-Choupal model to increase farmer revenue and its own bottom-line

ITC's e-Choupal model to increase farmer revenue and its own bottom-line

Vishy KurugantiSeptember 20, 20114 mins

[Editor’s Note: Last month, I met with Sivakumar Surampudi, a 22 year ITC veteran, architect of e-Choupal, and head of their Agro Business Division (ABD) at his office in Hyderabad. This post is based…

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