Earlier this week, I wrote an overview post on Creating Shared Value. In the foreword, I loosely described the Shared Value concept as ‘CSR on steroids’. As though anticipating such loose characterizations, the authors of the Shared Value paradigm included a section that visually summarizes the key differences between CSR and CSV. I reproduce that graphic from Porter and Kramer’s Creating Shared Value report.
Perhaps the best Indian example of a company that illustrates CSV is ITC’s Agro Business Division (ABD). Once a fledgling division on the verge of being shutdown, its pioneering eChoupal initiative has been critical to its reinvention and now drives 17% of the company’s overall revenue.
On a related note, you might be interested in perusing the CSR Ratings of the largest 500 public Indian companies.