The various connotations and implications of BOP (Bottom of Pyramid)

India has a formidable chunk of its population at the Bottom of Pyramid (BOP), the poorest socio-economic group. Ever since BoP was defined by Professors C.K. Prahalad (University of Michigan) and Stuart Hart (Cornell University), and subsequently detailed in their respective books, a slew of healthy debates have raged: Is there really ‘fortune’ at the …

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