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Grassroutes: A New Model for Rural Tourism

[Editor’s Note: Last week I had an engaging phone conversation with Inir Pinheiro, co-founder of Grassroutes, an innovative rural tourism social enterprise which aims to unveil the hidden India by connecting urban India to rural communities. This post draws extensively from our phone conversation, follow-up email exchanges, and related research.] Try Googling “India village tourism” …

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The various connotations and implications of BOP (Bottom of Pyramid)

India has a formidable chunk of its population at the Bottom of Pyramid (BOP), the poorest socio-economic group. Ever since BoP was defined by Professors C.K. Prahalad (University of Michigan) and Stuart Hart (Cornell University), and subsequently detailed in their respective books, a slew of healthy debates have raged: Is there really ‘fortune’ at the …

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